![]() ![]() But the company is aiming to increase this percentage. The initiative is currently being piloted in the US and is one of the business’s first steps towards a circular economy.Īccording to the LEGO Group, 97% of its bricks are already kept or shared by owners, with many passed on to generations of friends or family. This is one of the motivations behind the LEGO® Replay initiative, which encourages owners to donate their used bricks to children’s charities. and sharing models are pivotal to prevent them from becoming waste. Reuse and sharingįor the countless toys that already exist, reuse reuse The repeated use of a product or component for its intended purpose without significant modification. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. Together, these are critical steps towards a circular economy circular economy A systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. This involves redesigning not only how toys are made and played with, but also toy ownership. With waste and pollution causing damage to the environment and to our health, and valuable materials being lost from the economy, many toymakers are rethinking the future of their business. In France alone, more than 40 million toys end up as waste each year, and in the UK almost a third of parents have admitted to throwing away toys in good working order because their children have finished playing with them. The value of the global toy market exceeded USD 90 billion in 2019 but with 80% of all toys ending up in landfill, incinerators, or the ocean much of this value is lost when toys are thrown away. Toys are prime examples of items that are designed to ‘spark joy’ but often end up as waste when a child’s play interests change. ![]()
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